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Social Media for Small Nonprofits

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Introduction This post is based on a talk I recently gave on social media.   Part of the talk described my experience as a board member of small nonprofits trying to introduce social media as a marketing tool. This and the next two sections are outlines of some general considerations. Traditional separation of sales, marketing and PR             Marketing includes branding, advertising and market research                         Market research based on demographic sampling                         One-way communication (Is anybody out there?)                                     Why mass marketing less effective Interruption Advertising, or why we all use DVRs or reach for the mute button Engagement Marketing Marketers should think like a publisher.   Publishers consider all the following questions: ·       Who are your readers? ·       How do you reach them? ·       What are their motivations? ·       What are the problems you can help them