Corporate Growth Strategies
Corporate Growth Strategies INTRODUCTION The ideas and analysis of the prior chapters can be used as the basis for corporate strategies to drive corporate growth and development. The trends and dynamics of economic development and economic growth determine corporate strategies. This chapter will use the ideas of opportunity cost, the role of information systems, and the mix of defensive and innovation strategies to explore corporate strategies. It is not just a question of corporate growth. It is also a question of corporate survival. Statistical evidence indicates large public companies are disappearing at increasing rates. Companies and their managers have to adapt to changes in the external environment if they are to stay competitive. They must react when there are changes like a shift in consumer tastes, new production technology, new competing products or services, new software to manage the company, new competitors, or changes in the macro economy. Survival in the...