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Showing posts with the label Nonprofits

Social Media for Small Nonprofits

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Introduction This post is based on a talk I recently gave on social media.   Part of the talk described my experience as a board member of small nonprofits trying to introduce social media as a marketing tool. This and the next two sections are outlines of some general considerations. Traditional separation of sales, marketing and PR             Marketing includes branding, advertising and market research                         Market research based on demographic sampling                         One-way communication (Is anybody out there?)                                     Why mass marketing less effective Interruption Advertising, or why we all use DVRs or reach for the mute button Engagement Marketing Marketers should think like a publisher.   Publishers consider all the following questions: ·       Who are your readers? ·       How do you reach them? ·       What are their motivations? ·       What are the problems you can help them

Nonprofits in the American Economic System

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Jane Addams' Hull House INTRODUCTION AND ISSUES Nonprofits are the third part of the American economy and society but discussed less often. About 1.6 million nonprofits accounted for about 12.3 million paid employees in 2016, more than 10.2% of the entire workforce. Nonprofits sold about $940 billion of goods and services in 2014, about 5.4% of GDP. Some of the goods and services of nonprofits are given away; they are considered transfer payments and not counted in GDP.  Total revenue, including imputed value of donated goods and services of nonprofits was $2.01 trillion in 2015, about equal to the total revenue of all state governments.  Employment and charitable giving data indicates that nonprofit revenue continues to grow. Private charitable giving in 2018 is expected to be around $410 billion. The average household's cash contribution is around  $2,100.    Have you ever: Gone to a private school or college? Entered a nonprofit hospital? Atte